The People's Bank

The People's Bank ATM in Tupelo was called William Teller. For years, the bank had a puffy handed Disney-esque mascot, the Archer. Upgrades to their electronic banking program merited a revamp of Mr. Teller while maintaining the already branded name. Sales collateral, a demo CD and Broadcast were used in the makeover. 
Credit: Produced by Vidal while co-creative director of Broderick/Bates Advertising.

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