Our Process

When it comes to planning your marketing and communication strategies, asking the right questions is fundamental to providing the right answers. That’s why the Imaginary Company adheres to a general-to-specific, three phase working methodology that has proven time after time to lead client and creative teams successfully through their brand journeys.

Phase 1: An initial communications survey yields a touchstone document outlining your copy positioning, marketing needs, benefits and obstacles.

Phase 2: Our findings take form in the development of brand positioning strategies, marketing materials and media plans. 

Phase 3: Final executions are first prioritized then executed.

Adhering to the Imaginary Process keeps your communication efforts from going in circles and instead, sets a course where each action builds on the next toward your end goals. The results? Very real solutions that are on time, on budget, and most importantly, right on target

We love solving problems. As the Imaginary team can attest, we make the often-stressful process of branding, design, and advertising a fun experience for all.
— Vidal Blankenstein, Imaginary Company