Dr. Scott Runnels, a well-known plastic surgeon in the Jackson area, performs breast reconstructions on breast cancer survivors and started the Runnels Foundation as a way to give back. "Operation Bloom" was a free breast cancer screening event put on by the foundation.
Imaginary Company had crafted the indentity for Dr. Runnel's medical practice and now he turned again their expertise. We created brand identity, correspondence material design, signage, print advertising campaign and promotional product design for the event.
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