Anderson Regional Hospital

This hospital in Meridian was expanding their centers of excellence. An overall excellence campaign preceded a specific campaign for the heart center. "We specialize in matters of the heart," was the centerpiece of an outdoor board, newspaper ads, and three television commercials.

Later, a print and broadcast campaign was crafted to emphasize special beginnings at the center for childbirth. A new and improved ER with a chest pain emergency center kickstarted another campaign for print, radio, and television.
Credit: WAB + Partners.

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