Our Process

When it comes to planning your marketing and communication strategies, asking the right questions is fundamental to providing the right answers. That’s why the Imaginary Company adheres to a general-to-specific, three phase working methodology that has proven time after time to lead client and creative teams successfully through their brand journeys.

Phase 1: An initial communications survey yields a touchstone document outlining your copy positioning, marketing needs, benefits and obstacles.

Phase 2: Our findings take form in the development of brand positioning strategies, marketing materials and media plans. 

Phase 3: Final executions are first prioritized then executed.

Adhering to the Imaginary Process keeps your communication efforts from going in circles and instead, sets a course where each action builds on the next toward your end goals. The results? Very real solutions that are on time, on budget, and most importantly, right on target