Business & Industry
American HealthTech is one of the country's leading providers of clinical and financial software for nursing homes, assisted living facilities, and continuing care retirement communities. Imaginary managed a full spectrum of work from initial branding to communicating critical advances in technology, constant regulatory changes and industry stability concerns. Over a 5 year period, the client's marketing went from being virtually invisible to having a consistent and dominant presence in the pages of association journals and on the tradeshow floor.
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