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For this payroll solutions company, catchy Americana headlines and the powerful positioning line “Freedom from Payroll” gave their marketing a sophisticated look and a message that cut through an advertising field cluttered with flag-waving sentiments. Sales kits, direct mail, brochures, displays, and powerpoints all worked together for a look they could take pride in.
Credit: Produced by Vidal while co-creative director at Broderick/Bates Advertising
