Health Care I.Q.H.
The Medicare Quality Improvement Organization for Mississippi needed a catchy name and a elevated image to underscore advancements that allowed them to serve in a smarter way. A leadership and consulting service resource for the state's health care providers and Medicare beneficiaries, IQH fulfills its mission by ensuring that all Mississippians receive the right care at the right time, care that is safe, effective, efficient and timely.
Credit: Produced by Vidal while co-creative director of Broderick/Bates Advertising
