Health Care Greenwood Leflore Hospital
This hospital needed several separate advertising campaigns. Television commercials emphasizing physician's excellence accompanied a physicians directory. A medical excellence campaign referenced traditional travel postcards and involved direct mail and print ads. A third campaign showed off the hospital's occupational health services and outpatient clinic network. Later a series of television ads drew attention to various specialty areas.
Credit: Produced by Vidal while co-creative director of Broderick/Bates Advertising
