Financial Services William Teller Direct
The People's Bank ATM in Tupelo was called William Teller. For years, they had had a puffy handed Disney-esque mascot, the Archer. Upgrades to their electronic banking program merited a revamp of Mr. Teller while maintaining the already branded name. Sales collateral, a demo CD and Broadcast were used in the makeover.
Credits: Produced while co-creative director of Broderick/Bates Advertising
