Financial Services Covenant Bank
In Clarksdale, the heart of the Mississippi Delta, two men disillusioned with the big bank mergers decided to step out in a leap of faith and open Covenant Bank. Their management model was based on principles of their Christian faith. Our job was to brand the bank and give it language that supported the founding ideals without sounding preachy. We were impressed with what they had set out to do for the people in the area. It was obvious they knew what was important. And they were putting it back in banking.
