Business & Industry B&K Bank Branding
Headquartered in historic Natchez, MS, Britton & Koontz has been around since 1836. At that time Natchez, a wealthy river town, was home to the most millionaires in the young United States. Since then, this bank had to address every economic cycle this country has seen. When it came time to branch out to other cities, B&K asked Imaginary for some answers. We suggested a strong "ask for the business" approach that highlighted their longevity but didn't rest on it.