Business & Industry Dale and Associates
Jackson seems to be on the move despite the recession. New developments include the Telcom Center, the Convention Facility, the Museum of Art, the Department of Archives and History, a church, and a government building complex. And Dale and Associates is involved in all of it. Traditionally low key when it comes to self-promotion, Dale wanted to get the word out. Our assignment was a communication survey to extract their core benefits. Then we focused on development of positioning language, a powerful direct mail campaign and a corporate book to deliver the message that Jackson and Dale are both on the move.
