The People's Bank ATM in Tupelo was called "William Teller". For years, they had had a puffy handed Disney-esque mascot, the Archer. Upgrades to their electronic banking program merited a revamp of Mr. Teller while maintaining the already branded name. Sales collateral, a demo CD and Broadcast were used in the makeover. Click here for broadcast ads.
Credit: Produced by Vidal while co-creative director of Broderick/Bates Advertising.
–––––––––––––– Click below to view portfolio ––––––––––––––