Anderson Regional Medical Center
This hospital in Meridian was expanding their centers of excellence. An overall excellence campaign preceded a specific campaign for the heart center. "We specialize in matters of the heart" was the centerpiece of an outdoor billboard, newspaper ads, and three television commercials.
Later, a print and broadcast campaign emphasized special beginnings at the center for childbirth. A new and improved ER with a chest pain emergency center kickstarted another campaign for print, radio, and television.
Click here to view broadcast ads. Credit: WAB+P.